Nisha’s creative vision and expertise in digital design played a crucial role in helping Innotex define its brand identity. The challenge was to create a visual identity that would seamlessly bridge the company’s history in rubber manufacturing with its new foray into digital signage. Nisha took on this challenge with her signature creativity and attention to detail, developing a brand identity that is both timeless and contemporary.
Her design for Innotex’s logo features a bold, modern typeface that exudes confidence and strength, while the use of vibrant orange and blue colors creates a sense of energy and vitality. The logo’s geometric shapes represent the company’s commitment to innovation and technology, while the use of negative space cleverly alludes to the company’s focus on signage.
Nisha also helped in designing the visual elements that would be used across all of Innotex’s marketing collateral, including business cards, brochures, and websites. She created a distinctive graphic language that draws on the company’s history in rubber manufacturing while conveying its new identity as a leader in digital signage. This graphic language is characterized by bold geometric shapes, vibrant colors, and a sense of movement and dynamism.